advertising media buyer

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• Advertising media selection — is the process of choosing the most cost effective media for advertising, to achieve the required coverage and number of exposures in a target audience. Contents 1 Performance 1.1 Frequency 1.2 Spread …   Wikipedia

• media buyer — ➔ buyer * * * media buyer UK US noun [U] MARKETING, COMMUNICATIONS ► someone whose job is to arrange to pay to put advertisements on television, radio, or the internet, or in a newspaper, magazine, etc.: »It is the job of the media buyer to get… …   Financial and business terms

• media buyer — / mi:diə ˌbaɪə/ noun a person in an advertising agency who places advertisements in the media on behalf of clients …   Marketing dictionary in english

• Media buying — is a sub function of Advertising management. Media Buying is the procurement of the best possible placement and price of a piece of media real estate within any given media. The main task of Media Buying lies within the negotiation of price and… …   Wikipedia

• Media Planners — Media Planner is a job title in an advertising agency or media planning and buying agency [ [http://www.capstonemedia.com Capstone Media ] ] , responsible for selecting media for advertisement placement on behalf of their clients. The main aim of …   Wikipedia

• Media planner — is a job title in an advertising agency or media planning and buying agency, responsible for selecting media for advertisement placement on behalf of their clients. The main aim of a media planner is to assist their client in achieving business… …   Wikipedia

• Media and Publishing — ▪ 2007 Introduction The Frankfurt Book Fair enjoyed a record number of exhibitors, and the distribution of free newspapers surged. TV broadcasters experimented with ways of engaging their audience via the Internet; mobile TV grew; magazine… …   Universalium

• buyer — Anyone who enters the market to purchase a good or service. For futures, a buyer can be establishing a new position by purchasing a contract ( going long), or liquidating an existing short position. Puts and calls can also be bought, giving the… …   Financial and business terms

• Advertising — This article is about the form of communication. For other uses, see Advertiser (disambiguation). Advert redirects here. For the band featuring musician Gaye Advert, see The Adverts. For content guidelines on the use of advertising in Wikipedia… …   Wikipedia

• media planning — / mi:diə ˌplænɪŋ/ noun a strategy concerned with what type of media should be used and how much advertising should be done and when ● The marketing manager and media buyer are having a media planning session. ● Proper media planning avoids… …   Marketing dictionary in english

• advertising — in the broadest sense of making goods publicly known developed as early as commodity exchange took shape in human society. In China, as elsewhere, the earliest medium of advertising was oral and even musical. The Book of Odes recorded an entry in …   Encyclopedia of Contemporary Chinese Culture